1. TAIL & BODY have to be the right shape and proportion to each other. 2. TAIL must auger in a fast or slow retrieve. 3. Must come in the right COLORS and have TONS OF SALT! 4. THIS ONE IS HUGE!! They MUST BE PACKAGED professionally with the tails FLAT and STRAIGHT so the tail augers properly when fished. #3 and #4 Just cut out 95% of ALL OTHER BRANDS! Go give ours a try and you will SEE THE DIFFERENCE!