Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites – Set More Hooks and Catch More Fish!

• Smells and tastes like your favorite scents
• Crystalina glitter reflects light and increases visibility
• Now available in popular Aniseed scent!
• New Tequila Colors feature either worm or garlic worm scent with a fishable “Tequila Worm” in the jar