The Zoom 8″ Big Dead Ringer is named for its killer ringed profile and thin ribbon tail that moves crazy amounts of water. Rigged weedlessly, it doesn’t snag or wrap around stick-ups. Zoom`s ultra-soft plastic ensures an enticing flutter action while retaining enough stretch and durability to resist tearing on short strikes. Available in several proven colors, each Zoom Big Dead Ringer is salt-impregnated to give you those precious few seconds to hook even the most tentative biters.