The Ever Green ZE-73 Lipless Crankbait is designed by Morizo Shimizu, a man in constant pursuit of the perfect lure. The ZE-73 took all the functions and element of lipless crankbaits and elevated them to the next level, making this the ultimate lipless crankbait. These are built to give you a long-distance cast. They features an internal ribbed structure, which controls the range of movement of the large-grained tungsten weights (which also work as a rattle) and stabilizes its approach to the water. This in turn eliminates unnecessary problems, such as backlash or line tangles, and gives shape to Morizos philosophy: His ultimate goal is to create easy-to-use without stress and make every cast count.