The Megabass Magslowl Swimbait is designed to be the ultimate slow-retrieve swimbait. Extremely soft material is used to custom shape the tail, whichallows the Magslowl to seductively paddle side to side while the head of the bait remains still, producing a life-like action that is second to none. On the inside of the bait is a neodymium magnet that holds the ultra-sharp feather treble in place and aids to stabilize the swimming motion. The Megabass Magslowl was built to swim at the slowest of speeds andworks wonders on lethargic or cold water lunkers!