Honed to a razors edge over two years, the S-CRANK square bill concept features a patented design that generates an erratic hunting, wandering retrieve and hard-hitting wobble action. S-CRANKs unique escape action works even at high-speeds, wandering laterally off-course but always hunting back to center. Not only does this allow more effective searching, but the erratic wandering action triggers reaction bites much like deflections, increasing productivity even in open water.