The Strike King KVD 1.5 Flat Side Crankbait was designed by Kevin VanDam. He designed these Crankbaits to have a slender modified side to create an erratic thumping action and move a lot of water. The KVD Flat Side has a similar size body as the KVD 1.5 Square Bill, making this bait perfect for when the fish are hunting in between 8 and 10 feet down. They feature a beautiful chip-resistant finish and 3-D “look-alive” eyes to help draw the fishes attention.