The Strike King KVD Perfect Plastic Caffeine Shad features a unique bubble tail that has an awesome action when falling, twitching or swimming. The lifelike feel of the super soft body and the taste of the extra salt will cause fish to hold on longer. The soft texture is more flexible for better action and enables better hook penetration for a higher hook-up ratio. These are made with the BEST soft plastic lures on the market, due to their exclusive blend of ingredients which makes them the softest, saltiest plastic ever. The Caffeine Shad is also infused with Strike King’s exclusive Coffee Scent technology which helps mask human scent and oils, while attracting fish to bite.