The Strike King Red Eyed Shad has become a go-to lipless crankbait on the pro tour. The Red Eyed Shad was designed by Strike Kings National Pro-Staff. They will produce an incredible action on retrieve or on the fall. These lipless crankbait are a must in your tackle box, they just flat out catch fish. The Red Eyed Shad features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you great action, looks and an easy hook-set. The one-of-a-kind shimmering action when it free falls is awesome!